A leak line at the top, then the rest
On a phone the first thing on the screen is a number and one line: storm damage, leaks, same-week response, whatever is true. It dials in one tap. Everything below it is for the customer with time.
Roofing
A tile through the ceiling after a storm, at eleven at night, with a bucket on the landing. Or a roof that has been on the list for three years and is finally being priced this spring. Both of those people search for a roofer, and they need two different pages that happen to be the same site.
The moment of search
A roofing search is either urgent or considered, and almost never in between. The storm customer is on the phone with water coming in, and rings the first business that looks like it will turn up tomorrow. The re-roof customer has been thinking about it for months, will collect three quotes, and wants to see the last three roofs you did before you set foot on the drive.
The site has to speak to both without confusing either. An emergency strip across the top for the bucket on the landing; a planned body underneath it, with the work shown and the process explained, for the person doing the sums at the kitchen table.
Four searches. Two of them are typed with the wind still blowing, and two on a quiet Sunday with a cup of tea.
What we build
Same build as every plan, laid out the way your work arrives: an emergency strip for the leak, and a planned body for the roof somebody has been saving for.
On a phone the first thing on the screen is a number and one line: storm damage, leaks, same-week response, whatever is true. It dials in one tap. Everything below it is for the customer with time.
Roofing is one of the few trades a customer can judge by looking. Your work, in your photos, labelled with the town and the job, before and after. A planned customer wants to see the last three you did, and the page shows them.
What happens between the quote and the last tile: the survey, the written price, the deposit and when it is taken, what weather does to the schedule, and the guarantee in years with who backs it. It is the page that answers the fear your sector carries.
The planned work gets its own form: what the roof is, roughly how big, a photo from the street, and when. A re-roof enquiry arrives with enough to price a first visit, and never sits in the same queue as a leak.
What matters in your trade
Roofing is the trade people have been warned about: the knock at the door, the deposit that vanished, the job left open under a tarpaulin. Every honest roofer pays for that. The registrations and the guarantee are how you show you are not that, and what we do is set them where the decision is made, as text a person and a search engine can both read.
Written as text, never as a logo strip. A scheme badge as an image cannot be checked against the register, and in your sector the checking is the point.
What they are actually worried about
The repeat work
A roof is a twenty-year job, and most of your customers hope not to see you again for that long. But the gutters fill every autumn, the fascias and soffits come due, and every storm sends people up ladders to look at things they should not be looking at. The site and the reminders exist so the annual work is booked with you and the storm check is asked for rather than improvised.
The customer whose roof you did is the one who should not be up a ladder in October. A reminder that goes out before the leaves fall, and a page that says what an annual clean and check costs, gives the roof you did a reason to see you every year.
You have already seen what is next: the rotten fascia, the felt roof on the kitchen that has three winters left. Pages that explain each in plain figures mean the quote lands on somebody who has read what it involves before you priced it.
When the wind has been through, the people who had you on the roof once want somebody to look. A message after a named storm offering a check, priced or free as you choose, is the cheapest visit you will ever make, and it puts you on the roof where the next job is.
None of this is a promise about how much work arrives. It is a shape: the work that sits above and around a roof you have already done, set up so it is asked for on a date rather than remembered after a storm. What comes of it is still won on the tools.
Season note
Roofing runs on two calendars. Planned work is booked in spring and done through summer, so the searches for it start in February and March, when people look up at what winter did. Repairs run on the weather: a named storm fills every roofer’s phone for a fortnight, and the calls that cannot be answered go to whoever is next on the screen.
Both argue for the same thing: the site built in the quiet, so it is already found when the season or the storm arrives. A site started in March spends the spring being built rather than being found.
Builds start on Mondays. Kick-off is the first Monday after your details are in and your first payment has cleared, both by 5pm on the Thursday to hold that Monday, and your first preview lands within 7 days of it or you do not pay for it.
Plans
Start on Presence. Move up when it is working. No contract either way.
The site, your number, your registrations and your photos, live and fast. When the tile comes through and somebody looks you up, there is a real roofer worth ringing.
£149 /month
Adds a page for each town you cover and each job people search by name, your Google profile worked month to month, and the quote route so the re-roofs do not queue behind the leaks.
£349 /month
Adds review requests after every job, call tracking on your own local number, and a new page every month: a town, a roof type, or the planned work you want more of.
£650 /month
All prices exclude VAT. We are not currently VAT registered, so no VAT is charged. Rolling monthly, cancel anytime, and the website vests to you free at month 12.
Straight answers
Yes, and it has to. On a phone the top of the page is a number and a line about leaks, which is all the storm customer needs. Below it the page turns into the one the planned customer wants: the photos, the process, the guarantee, and a quote form that asks about the roof rather than about tonight.
The separate quote route is on Growth and above, because it is a second page and a second form rather than a setting. On Presence one form takes both, clearly labelled.
Yes, as text with the number, where the decision is being made and in the footer, and in the structured data search engines read. A customer who has been warned about roofers wants to check, and the page makes checking easy.
If you are not on a scheme, the page says what you do hold. It never shows a mark you are not entitled to.
Yes, in years and with who backs it. A workmanship guarantee is a number; an insurance-backed one names the insurer. The page states both exactly as they are, because a guarantee the customer cannot pin down reads like no guarantee at all.
Nobody honest will promise you a position, and in a sector with your reputation you should be wary of anyone who does. What we can promise is the work that goes in: a fast page for each job in each town you cover, your business details matching everywhere Google cross-checks them, your Google profile worked month to month with your photos on it, and reviews still arriving.
Then we check where you sit and send you a page every month that shows it. You watch it move rather than take our word for it.
One WhatsApp with a couple of photos, and in your trade photos are the whole proof: a roof before and after, from the street, in daylight. That is genuinely the whole ask.
Miss a month and nothing stops. We post from a bank of content built for roofing work, so your profile stays current whether or not you had ten minutes that week.
Start today
Fifteen minutes of your details, then we build. Kick-off is the first Monday after your details and your first payment are in, and your first preview lands within 7 days of it.
Scan to message us your job photos, new services or anything that needs changing on the site.