Electrical
The lights go out and the trip will not reset. Or a landlord has a tenancy starting and no EICR, or a car is arriving and there is nowhere to charge it. One of those is a phone call in the next minute. The other two are a search with a date on it. All three end with whoever looks registered and answers.
The moment of search
Electrical work reaches you two ways, and they search differently. The trip that will not reset is a phone call at the moment it happens, made to the first name that looks like a real, registered business. The EICR a letting agent needs before Friday, or the charger somebody wants before the car turns up, is a search made at the kitchen table with a deadline and a shortlist of two or three.
The site has to serve both at once. A number at the top for the first, and a page that answers the question and takes the detail for the second. What neither of them will do is scroll past a page that does not say, in plain text, who you are registered with.
Five searches, two kinds of customer, and one thing they both check before they ring: whether you are registered, and with whom.
What we build
Same build as every plan, split the way your work splits: the fault that cannot wait, and the certificate or the install that has a date on it.
NICEIC or NAPIT, and Part P, set as real text at the top of the page and in the footer, with the number a careful customer can check against the register. In your trade the registration is the whole sale, so it is not tucked into a badge image at the bottom.
On a phone the number is first and dials in one tap. Under it, a form for the work that is booked rather than begged for: what the job is, the postcode, and the date it needs doing by, so an EICR request arrives with the deadline already on it.
EICR, fuse box replacement, EV charger installation: each is its own search and gets its own page, saying what it involves, what it costs from, and what you hand over at the end. The certificate the customer needs is named on the page, because it is the thing they are actually buying.
Under a second on a mid-range phone. Somebody standing in a dark hallway does not wait for a hero image, and the second name on the list gets rung while the first is still loading.
What matters in your trade
Nobody can see whether a socket was wired well. What they can see is whether you are registered, whether the certificate you leave behind will stand up when the house is sold, and whether you can be trusted in the house. Those are yours. What we do is set them where the decision is made, as text a person and a search engine can both read.
Written as text, never as a logo strip. A scheme badge saved as an image cannot be read by a screen reader, cannot be checked against the register, and stays on the page after the membership has lapsed.
What they are actually worried about
The repeat work
Electrical work has a legal clock in it. Every rented home needs an EICR at least every five years, so a landlord with a handful of properties is a handful of dated renewals, and the customer whose fuse board you changed is the customer with old wiring somewhere else in the house. The site and the reminders are there so that when the date comes round, it is your diary it lands in.
A rented property needs an EICR every five years, and the landlord is rarely the one counting. The landlord form captures the address and the date of the last report, so the reminder goes out before the agent starts ringing round, and the batch of five flats arrives as one enquiry.
Offices, salons, workshops, letting agents with furnished stock: anywhere appliances are tested annually is a job that recurs on its own. A page that says what you test, what you charge per item and what the certificate covers gives the office manager the thing they forward to the boss.
You are already standing in front of the next job: the board that is not up to the charger, the roof that could take panels, the extension that needs its own circuit. Pages that explain each in plain figures mean the quote lands on somebody who has read what it involves.
None of this is a promise about how much work arrives. It is a shape: work that renews on a legal date, set up so the date sits in a system rather than in a landlord’s memory. What comes of it is still won on the tools.
Season note
Electrical work is one of the steadier trades. Faults do not wait for winter, and installations are planned around house moves and car deliveries rather than the weather. What your year does have is the rental compliance calendar: EICR requests come in waves as tenancies turn over, and the agents that manage a hundred flats send them in batches.
Which means the site is never waiting for a season to earn its keep, and the argument for starting is simpler than in heating: the sooner the pages exist and the landlord route is live, the sooner the next batch has somewhere to land.
Builds start on Mondays. Kick-off is the first Monday after your details are in and your first payment has cleared, both by 5pm on the Thursday to hold that Monday, and your first preview lands within 7 days of it or you do not pay for it.
Plans
Start on Presence. Move up when it is working. No contract either way.
The site, your number and your registration, live and fast. When the trip will not reset and somebody looks you up, there is a registered electrician worth ringing.
£149 /month
Adds a page for each town you cover and each job people search by name, your Google profile worked month to month, and the landlord route so EICR batches do not queue behind the faults.
£349 /month
Adds review requests after every certificate, call tracking on your own local number, and a new page every month: a town, a job like EV chargers, or the rewires you want more of.
£650 /month
All prices exclude VAT. We are not currently VAT registered, so no VAT is charged. Rolling monthly, cancel anytime, and the website vests to you free at month 12.
Straight answers
Yes, and in more than one place. Your scheme and your number go at the top of the page as text, in the footer, and into the structured data search engines and AI tools read, so a customer can check the register in one tap and a search engine can read it at all.
If you are not registered with a scheme, the page says what you do hold, honestly. What it will never do is show a mark you are not entitled to.
Yes. Landlords and letting agents get a route of their own: the address or the number of properties, the date of the last report, and the date the new one is needed by. It arrives tagged, so a batch of five flats is priced as a batch rather than picked out of the same inbox as the no-power calls.
That separation is on Growth and above, because it is a second page and a second form rather than a setting.
Click-to-call comes first on a phone. Your number sits above everything else on the screen and dials in one tap, with your registration beside it, because the person in the dark hallway is checking both.
If you do not take calls after a certain hour, the page says so and says what happens instead. An honest line about your hours is worth more than a ring nobody picks up.
Nobody honest will promise you a position, and in your trade the searches that matter are often the specific ones: EICR, fuse box, EV charger, each with your town on the end. What we can promise is the work that goes in: a fast page for each of those jobs, your business details matching everywhere Google cross-checks them, your Google profile worked month to month, and reviews still arriving.
Then we check where you sit for each and send you a page every month that shows it. You watch it move rather than take our word for it.
One WhatsApp with a couple of photos. A tidy consumer unit, a charger on a wall, a board before and after. That is genuinely the whole ask.
Miss a month and nothing stops. We post from a bank of content built for electrical work, so your profile stays current whether or not you had ten minutes that week.
Start today
Fifteen minutes of your details, then we build. Kick-off is the first Monday after your details and your first payment are in, and your first preview lands within 7 days of it.
Scan to message us your job photos, new services or anything that needs changing on the site.