Plumbing and drains
Water where it should not be, at nine at night, a towel under the door and the phone already in hand. That person is not reading reviews. They ring the first number on the screen that looks like a real business, and if it rings out they ring the second.
The moment of search
A plumber gets found in the worst ten minutes of somebody’s evening. The stopcock is stiff, the ceiling is bowing, and the phone comes out before the kettle does. Nobody opens three tabs. They type the town and the word emergency, ring the first business that looks real, and if it goes to voicemail they ring the next one.
Daytime is different only in degree. A blocked drain or a tank that will not stop dripping is still a today problem, and the search still ends in a call rather than a comparison. So the question the site has to answer is not why you are better. It is whether you are one of the names on that screen, and whether tapping yours makes a phone ring.
Four searches, and not one of them is a name. Whoever answers them is the plumber that person has.
What we build
Same build as every plan, pointed at a trade where nearly all the work arrives as an emergency and the decision is made in the time it takes a phone to ring.
On a phone your number is the first thing on the screen and it dials in one tap, sized for somebody standing in an inch of water. No menu to open and no form to fill in. The form is there, further down, for the people with a day to spare.
What it costs to come out, what the first hour is, and what happens to that figure if you go on to do the work, written on the page in your own words. A customer who has read it rings knowing what the visit costs, which is a better call for both of you.
Under a second on a mid-range phone on a patchy signal. At nine at night the second name on the list gets rung while the first one is still loading, and that is a job decided by a progress bar rather than by anything you did.
The bathroom you were asked about while you were under the sink has its own page and its own quote form: what a refit involves, what it costs from, roughly when. Planned work arrives with the detail you need to price it, and never sits in the same queue as a burst pipe.
What matters in your trade
There is no register a plumber must be on to fit a tap, which is exactly why the ones that exist carry weight. WaterSafe and the CIPHE are schemes you chose to join. Your insurance level and your years on the tools are things you earned. We put them where the decision is made, as text a person and a search engine can both read.
Written as text, never as a logo strip. A badge in a JPEG cannot be read by a screen reader, cannot be checked against the scheme’s register, and stays on the page long after the membership has lapsed.
What they are actually worried about
The repeat work
Plumbing does not renew on a certificate the way gas does. What it has instead is the visit. Every burst pipe puts you in a house with a tired bathroom, a slow drain and a landlord who owns three more like it. The site and the reminders exist so the second job is asked for rather than hoped for.
The drain you cleared in October slows again the following autumn. A reminder that goes out before the leaves do, and a page that says what a jetting visit costs and why once a year is cheaper than once a flood, turns a call-out into a diary entry.
You were asked about the bathroom in the hall on the way out. A page that shows what a refit involves, what it costs from and how long the house is upside down, with a quote form of its own, means that question has somewhere to land after you have gone.
One landlord with six flats is six boilers, six bathrooms and a leak every winter. A landlord route of its own asks how many properties and which town, so the letting agent’s enquiry arrives tagged and priced as a contract rather than as one more emergency in the same inbox.
None of this is a promise about how much work arrives. It is a shape: the jobs that sit behind an emergency, set up so they get asked for while you are still in the house, and a date that sits in a system rather than in your head. What comes of it is still won on the tools.
Season note
Plumbing is steadier than heating. Taps drip in July and drains block in April, and for most of the year the searches arrive at an even rate. Then a cold snap comes through, pipes that have never frozen freeze, and every plumber in your town has the same fortnight: more calls than hours, and the ones you cannot answer going to whoever is next on the screen.
The other spike is the holidays. Christmas week, bank holidays, the first hot weekend with the whole family in the house. The times the water goes wrong are the times nobody wants to be ringing round, so they ring the first business that answers and looks like it will turn up.
Which is the case for having it built in a quiet month rather than during one of those. Builds start on Mondays. Kick-off is the first Monday after your details are in and your first payment has cleared, both by 5pm on the Thursday to hold that Monday, and your first preview lands within 7 days of it or you do not pay for it.
Plans
Start on Presence. Move up when it is working. No contract either way.
The site, your number and your call-out terms, live and fast. When the pipe goes and somebody looks you up, there is something worth ringing and a price they can see.
£149 /month
Adds a page for each town you cover and your Google profile worked month to month, plus the landlord route and a quote form for the bathroom work, so the planned jobs do not queue behind the bursts.
£349 /month
Adds review requests after every job, call tracking on your own local number, and a new page every month: a town, a job like blocked drains, or the refit work you want more of.
£650 /month
All prices exclude VAT. We are not currently VAT registered, so no VAT is charged. Rolling monthly, cancel anytime, and the website vests to you free at month 12.
Straight answers
No, and a page cannot give you a credential you do not hold. If you have one, it goes on the site as text, in the footer and in the structured data search engines read, so it can be checked against the scheme’s register in one tap. If you do not, your insurance level and your years trading do the same job, stated honestly.
What we will not do is put a badge on the site you are not entitled to. That is the fastest way to lose the one thing this trade sells, which is trust at the front door.
Click-to-call comes first on a phone. Your number sits above everything else on the screen and dials in one tap, and no form stands between a flooding kitchen and your phone ringing.
If you do not take calls after a certain hour, the page says so and says what happens instead: a first-thing slot, or a message that gets answered at seven. An honest line about your hours is worth more than a ring nobody picks up.
Yes, and it should. Your call-out charge, your first-hour rate and what happens to that fee if you do the work, on the page in plain figures and in your words. It is the thing people are most wary of in this trade, and stating it up front answers the question before it is asked.
You can change it any time through your monthly edits, and if you price differently out of hours the page says that too.
Nobody honest will promise you a position for that search, and it is the most contested phrase in your trade, so treat anyone who does with care. What we can promise is the work that goes in: a fast page for that job in that town, and separate ones for blocked drains and burst pipes, which are their own searches. Your business details matching everywhere Google cross-checks them. Your Google profile worked month to month rather than set up once. Reviews still arriving.
Then we check where you sit and send you a page every month that shows it, so you watch it move rather than take our word for it.
Yes, and they arrive by different doors. The emergency route is the phone number at the top. The planned work gets a quote form of its own further down, asking what the room is, roughly when, and for a photo, so a bathroom enquiry lands with the detail you need to price it and never sits in the same queue as a burst pipe.
The separate route is on Growth and above, because it is a second page and a second form rather than a setting. On Presence one form takes both, clearly labelled.
Start today
Fifteen minutes of your details, then we build. Kick-off is the first Monday after your details and your first payment are in, and your first preview lands within 7 days of it.
Scan to message us your job photos, new services or anything that needs changing on the site.