Legal

Terms

Last updated 11 August 2026

These terms cover the websites and local visibility services Own the Patch provides. Own the Patch is a trading name of Eric Phung. Your order form, these terms and our privacy policy together form the agreement between us.

1. Contracting basis

You confirm you are entering this agreement in the course of business. Statutory consumer cancellation ("cooling-off") rights do not apply to business-to-business contracts.

Submitting an application does not guarantee acceptance. We may decline any application at our discretion without giving reasons.

2. Fees and payment

Setup is £750 one-off, or three monthly instalments of £250 on request. Plans are £149, £349 and £650 per month for Presence, Growth and Engine respectively. The Parked plan is £39 per month. Annual prepayment is available on any tier at twelve months for the price of ten. All monthly fees are collected by GoCardless Direct Debit. All prices exclude VAT; VAT is added from the date of registration.

The setup fee is due before the build starts and is non-refundable once it does. On the three-instalment spread the fee is fully earned at sign-off, and cancellation accelerates all remaining instalments, which become due immediately.

If a Direct Debit fails you have 7 days to resolve it, after which the site is suspended. Unresolved after 30 days, it is treated as a cancellation. Price changes require 30 days' written notice.

3. Kick-off and the 7-day preview guarantee

Builds start on Mondays. Once your Direct Debit mandate is in place and your intake is complete, we take two working days to prepare and your build begins on the next Monday. That Monday is your kick-off date, and every timing commitment below runs from it.

If your first preview is not with you within 7 days of kick-off, your setup fee is refunded in full. Where the setup fee has been waived, the same failure entitles you to cancel immediately with nothing further to pay. Launch follows within 2 working days of your written sign-off. Time waiting on your feedback, approvals or access pauses the clock.

This is the only refundable promise in this agreement. Beyond it there are no satisfaction refunds: the preview, two rounds of revisions and written sign-off are the quality gate.

4. Availability, support and turnaround

We aim to maintain 99.9% availability for the websites we host, excluding scheduled maintenance, third-party provider outages, and circumstances beyond our reasonable control. We do not provide a formal Service Level Agreement or financial credits for downtime. We will make every reasonable effort to resolve outages quickly and keep you informed.

We aim to respond to support requests within one working day (Monday to Friday, 9am–5pm, excluding UK public holidays). Critical issues — site completely down, suspected security incident — are prioritised. Response and turnaround times shown on your order are targets, not guarantees, and missing one is not a breach or a refund trigger.

5. Edits and structural work

Your plan includes the monthly edit allowance shown on your order. An edit request is one message containing up to five content changes. Content changes alter what a page says; structural changes alter what a page is or does, and are quoted separately at fixed prices. Unused allowances do not roll over. Extra edit requests are £30 each.

6. Monthly content

Google Business Profile posts and content pieces are produced from information we request from you each month. If we do not receive a reply within 7 days of the request, we will produce that month's items from the pre-approved evergreen content bank for your business, and the service is considered delivered. Monthly allowances do not roll over, and non-response does not entitle you to credits or refunds. You are responsible for the accuracy of prices, offers and claims you supply; we will correct any published item within 2 working days of you notifying us.

7. Ownership

Yours from the start: your domain name is registered in your name, your Google Business Profile belongs to you, and all leads and customer data are yours. Content we produce for you — copy, and images we edit — is licensed to you for use on your site.

Ownership of the website itself vests at month 12. After twelve months of continuous subscription, the website's code repository becomes yours, together with a perpetual, single-business licence covering the template and design-kit code it contains. There is no charge for this.

Nothing changes unless you want it to. Vesting does not end your subscription, move your site, or alter your price. Your site stays where it is and the service continues exactly as before. If and when you want the repository transferred to your own accounts, ask and we will transfer it.

The licence does not permit resale, or reuse for any other business or website. "Continuous" means your subscription has not been cancelled and restarted; months spent on the Parked plan do not count toward the twelve.

8. Buyout before vest

At any time before ownership vests, or during the 90-day repository hold after cancellation, you may buy your website outright for £1,500. This transfers the repository and the same perpetual single-business licence described above, and includes migration support as set out below at no extra charge. Returning as a client later means a new setup fee at the list price then current.

9. Migration support — optional, £450

Ownership is free. Moving the site onto your own accounts is a service, and it is the only chargeable part. Requested in writing and delivered within 10 working days, it covers: repository transfer to your GitHub account with full history; a new Git-connected Cloudflare Pages project on your account with a verified first deploy; domain and DNS moved to your Cloudflare account with SSL confirmed; a new enquiry form and spam-protection key on your accounts with one end-to-end test; analytics transferred or admin access granted; HANDOVER.md committed to the repository; one 30-minute handover call; and 30 days of questions-only support about the deployment as delivered.

Not included, at any price: content changes, copy edits, new pages or photo swaps; bug fixes, dependency upgrades or security patching; anything that breaks later because a third party changed something; training you or your developer to use the stack; re-migration to a different host, or repairing another developer's changes; monthly reporting, which runs on our credentials and does not transfer; Google Business Profile management, review campaigns or ranking work, which were the service rather than the site; and restoring or re-deploying after handover.

After transfer we have no further obligation to host, maintain, secure, update or support the website. Any issue arising after transfer is the responsibility of you and your chosen provider. If you later want the service again, it is a new subscription at the list price then current, with a new setup fee.

10. Results

We make no warranty or representation as to search engine rankings, map-pack positions, appearance or citation in AI assistants or answer engines, traffic levels, enquiry volume, call volume, conversion rates, or any business outcome. Search engines and AI systems are third-party services whose ranking and citation behaviour is outside our control and changes without notice.

What we provide is the work described in your plan and monthly reporting of what actually happened. Any figures, statistics or examples in our marketing materials are drawn from third-party industry data or from other clients' results; individual results vary and are not guaranteed. Quarterly AI visibility checks report what those tools say at the time of checking; they are a monitoring service, not a promised outcome.

11. Your content

You are responsible for providing content for the website: text, images, logos, prices, credentials, accreditations and registration numbers. Where you cannot provide content, we may draft text from information you supply and use licensed stock imagery, subject to your approval at preview.

You warrant that: all content you provide is accurate, truthful and not misleading; you own or have the necessary rights and permissions for it and to authorise our use of it; it does not infringe any third party's intellectual property, privacy or other rights; and it does not breach any applicable law or regulation.

You are solely responsible for ensuring the website complies with all laws, regulations and professional or industry-body requirements applicable to your business, including advertising standards and any sector-specific disclosures. You are responsible for keeping prices, offers, credentials and time-sensitive content up to date and for notifying us of changes.

We may refuse to publish content we reasonably believe to be unlawful, defamatory, obscene, fraudulent, harmful, or in breach of these terms.

12. Indemnity

You agree to indemnify and hold us harmless against any claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising from or relating to: your breach of these terms; content you supply that infringes third-party rights or breaches applicable law; your use of the website or service other than as authorised; claims by your customers or third parties arising from the content or operation of the website; and your failure to comply with laws, regulations or industry standards applicable to your business.

13. Liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential loss, or for loss of profits, revenue, business, data, goodwill or anticipated savings, however arising.

Our total aggregate liability for all claims arising out of or in connection with this agreement is limited to the total fees you paid us in the twelve months immediately before the event giving rise to the claim.

Nothing in this agreement excludes or limits our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; breach of the statutory terms as to title implied by section 2 of the Supply of Goods and Services Act 1982; or any other liability that cannot lawfully be excluded or limited.

14. Acceptable use

You agree not to use the website or service to: host or distribute content that is unlawful, defamatory, obscene, threatening, abusive or fraudulent, or that infringes third-party rights; distribute malware or spam; conduct phishing or fraud; collect personal data of third parties without their consent and a lawful basis; breach applicable law; attempt to disrupt or gain unauthorised access to our systems or other clients' websites; or resell, sublicense or redistribute the service without our written consent.

Breach of this clause may result in immediate suspension or termination without notice or refund.

15. Call tracking (Engine)

Engine includes call tracking on a UK geographic number with up to 1,000 tracked minutes per calendar month. Additional minutes are charged at 8p per minute. Calls are forwarded, never recorded.

16. Third-party marketing providers

You may engage third-party marketing providers. They receive read-only analytics access on your request. They may not modify the website, its code, tags, tracking or DNS; all such requests come through you and are chargeable at our structural rates. We are not responsible for the performance of third-party campaigns.

17. Cancellation, parking and the repository hold

You may cancel at any time; cancellation takes effect at the end of the current billing period, with no pro-rata refunds. Any unpaid setup instalments become due immediately. You may instead move to the Parked plan at £39 per month, which keeps your site live with no ongoing service.

After cancellation we hold your website's repository for 90 days, during which you may reactivate free of charge, exercise the buyout option, or — if ownership has vested — request transfer. After 90 days the repository is archived; restoration is £150. Annual prepayments are non-refundable, and prepaid service runs to the end of its term. Rate locks and founding-client pricing do not survive cancellation.

18. Your data

On cancellation or transfer, we cease to act as a processor of your data. We provide your content, leads and customer data back to you as files, then delete our copies within 30 days — except records we are required by law to retain (contract, invoice and payment records, held for six years and used for no other purpose). How we handle personal data is set out in our privacy notice.

19. Termination by us

We may terminate immediately if: you breach these terms and fail to remedy within 14 days of written notice; payment remains outstanding for 30 days or more; you breach the acceptable use policy; or continuing to provide the service would expose us to legal liability.

We may discontinue the service entirely on 90 days' written notice. In that event we will transfer your repository and provide all files, credentials and reasonable migration assistance at no charge, regardless of how long you have been a client.

20. General

Force majeure. We are not liable for delay or failure to perform caused by circumstances beyond our reasonable control, including natural events, war, terrorism, epidemic, government action, power, internet or telecommunications failure, cyber-attack, strike, or the failure of third-party service providers. If a force majeure event continues for more than 60 consecutive days, either party may terminate on written notice.

Severability. If any provision is held invalid or unenforceable, it shall be modified to the minimum extent necessary to make it enforceable or, if that is not possible, severed. The remaining provisions continue in full force.

Entire agreement. Your order form, these terms and our privacy policy constitute the entire agreement between us and supersede all prior negotiations, representations and understandings. No waiver is effective unless in writing; delay in exercising a right is not a waiver of it.

Variation. We may update these terms. For material changes we will notify active clients by email at least 14 days before they take effect and update the published version. Continued use after the effective date constitutes acceptance; if you do not agree, you may cancel before the change takes effect.

Notices. Email is sufficient for all notices under this agreement, including cancellation, transfer requests and sign-off.

21. Governing law

These terms are governed by the laws of England and Wales. Both parties will attempt to resolve any dispute by good-faith negotiation first; if no resolution is reached within 30 days, either party may pursue the matter in the courts of England and Wales, which have exclusive jurisdiction. Nothing in this clause prevents either party from seeking urgent injunctive relief.