A number they can tap before they finish reading
On a phone your number is the first thing on the screen and it dials in one tap. No menu to open, no form to fill in, nothing standing between somebody in a cold house and your phone ringing.
Gas and heating
Websites & local visibility for heating engineers
The boiler dies on the first cold morning. A tenancy starts Friday and the CP12 has run out. Both of those people are on their phone within the minute, and they pick from whatever Google puts in front of them.
The moment of search
Nobody researches a heating engineer.
There is no shortlist and no shopping around. The heating goes off on the coldest morning of the year, or a letting agent notices a certificate expired last week, and the phone comes out with the coat still on. Whatever comes up in the next ten seconds is the shortlist.
So the question is not whether your work is good. It is whether you are one of the names on the screen at the moment somebody is cold, or somebody is up against a date.
- boiler repair your town
- emergency plumber no hot water
- gas engineer near me
- boiler service your town
- landlord gas safety certificate
Five things people actually type. Not one of them is your business name, because at that moment they do not know it yet.
What we build
What we build for a heating engineer.
Same build as every plan, pointed at the two ways work reaches you: the emergency, and the certificate with a date on it.
Your Gas Safe registration, checkable in one tap
The number set as real text where the decision is being made, not baked into a badge image nobody can read on a phone. It is the first thing a careful customer checks, and the one thing that separates you from whoever is knocking on doors this week.
A landlord route that is not the emergency route
Landlords are not asking your homeowner’s question, so they do not get the same form. Theirs asks how many properties, which town, and when the current certificate expires, so the enquiry arrives with the date already attached.
A page that loads before they go back to the results
Under a second on a mid-range phone on a patchy signal. At seven on a February morning the second name on the list gets rung while the first one is still loading, and that is a decision made by a progress bar.
What matters in your trade
In gas work, the credential is the sale.
Most trades can argue about quality. Yours has a legal line running through it, and the customer knows it. These are yours, not ours. What we do is put them where the decision is made, as text a person and a search engine can both read.
- Gas Safe registered
- Registration number, displayed
- Worcester accredited installer
- Vaillant approved
- Public liability cover, stated
Written as text, never as a logo strip. A JPEG of a badge cannot be read by a screen reader, cannot be checked against the register, and goes out of date the moment your renewal does.
What they are actually worried about
- An unregistered fitter. Your registration number renders in the footer, on the page where somebody is deciding whether to let you into the house, and in the structured data Google reads. Checkable before they ring, not after.
- The call-out fee ambush. Your call-out terms are written on the page in plain figures, in your words. What it costs to come out, and what happens to that figure if you do the work.
- Being told the boiler is condemned. Your process set out before the visit: what you check, when a repair is the answer, and what a written quote covers. A diagnosis arrives with a reason attached rather than a bill.
- Waiting days with no heating. Your real response window, written the way you would say it on the phone, and your hours stated honestly. An unanswered ring costs more trust than an honest line about when you pick up.
The repeat work
One job, then the same job every year.
Heating is one of the few trades where the work comes back on a schedule rather than on a hope. A service is annual. A landlord certificate is annual because the law says so. What the site and the reminders do is make sure the second one is booked rather than remembered.
Every 12 months
The annual service
The customer whose boiler you fixed in November is due a service the following November. A page that answers what a boiler service costs in their town, and a reminder that goes out before the cold, is the difference between them booking you and typing the question into Google again.
Every 12 months, by law
The landlord certificate
A CP12 renews annually whether the landlord thinks about it or not. One landlord with six properties is six dated renewals a year, and they arrive as a batch you can route and price. The landlord form is what gets those expiry dates into your diary instead of into somebody’s memory.
Out of the visit
Power flush, upgrade, replacement
The sludged system, the seventeen-year-old back boiler, the flat that needs the lot: you are already standing in front of that work. Pages that explain it in plain figures mean the quote lands on somebody who has read what it involves before you priced it.
None of this is a promise about how much work arrives. It is a shape: recurring jobs that renew on a date, set up so the date sits in a system rather than in your head. What comes of it is still won on the tools.
Season note
Autumn is the wrong time to start this.
Heating enquiries climb from September and hold through February. The first properly cold morning is the busiest day of your year, and it is also the day every heating engineer in your town is unreachable. Whoever is findable, fast and obviously registered takes those calls.
Which is the awkward thing about the season. The months when you most need the site working are the months you have no time to think about it, and a site started in November spends the run being built rather than being found.
Builds start on Mondays. Kick-off is the first Monday after your details are in and your first payment has cleared, both by 5pm on the Thursday to hold that Monday, and your first preview lands within 7 days of it or you do not pay for it.
Plans
One setup. Three plans. No contract.
Start on Presence. Move up when it is working. No contract either way.
- Presence Get found
The site, your number and your Gas Safe registration, live and fast. When the boiler goes and somebody looks you up, there is something worth ringing.
£149 /month
- Growth Get chosen
Adds a page for each town you cover and your Google profile worked month to month, plus the landlord route so certificate work does not queue behind the emergencies.
£349 /month
- Engine Run the patch
Adds review requests after every service, call tracking on your own local number, and a new page every month: a town, a boiler brand, or the work you want more of.
£650 /month
See what is in each plan
All prices exclude VAT. We are not currently VAT registered, so no VAT is charged. Rolling monthly, cancel anytime, and the website vests to you free at month 12.
Straight answers
Questions heating engineers actually ask.
Yes, and in more than one place. It goes in the footer, on the page where somebody is deciding whether to let you into the house, and into the structured data search engines and AI tools read, so it travels with your business details rather than sitting inside an image.
Registration is the legal non-negotiable in your trade. A customer who cannot find your number in one tap goes back to the results and finds somebody whose number they can.
Yes. Landlords get a route of their own: how many properties, which town, and when the current certificate expires. It arrives tagged as a landlord enquiry, so you can price and diary a batch of renewals instead of picking them out of the same inbox as the no-hot-water calls.
That separation is on Growth and above, because it is a second page and a second form rather than a setting.
Click-to-call comes first on a phone. Your number sits above everything else on the screen and dials in one tap, and no form stands between somebody with no heating and your phone ringing.
If you do not take calls after a certain hour, the page says so plainly and says what you do instead. An unanswered ring costs more than an honest line about your hours.
Nobody honest will promise you a position, and anyone who does is selling you something. What we can promise is the work that goes in: a fast page about that job in that town, your business details matching everywhere Google cross-checks them, your Google profile worked month to month rather than set up once, and reviews still arriving.
Then we check where you sit and send you a page every month that shows it. You watch it move rather than take our word for it.
One WhatsApp with a couple of photos. A new boiler in, a plant room tidied up, a job you were pleased with. That is genuinely the whole ask.
Miss a month and nothing stops. We post from a bank of content built for heating and gas work, so your profile stays current whether or not you had ten minutes that week.
Start today
Own the patch.
Fifteen minutes of your details, then we build. Kick-off is the first Monday after your details and your first payment are in, and your first preview lands within 7 days of it.
- 01 Send your details Fifteen minutes and one form: your services, your areas, a few of your best photos.
- 02 We build it Kick-off is the Monday after your details and payment land, by 5pm Thursday. Preview inside 7 days, usually 48 hours.
- 03 The phone rings Live within two working days of your approval, and every enquiry counted from day one.